Nordstrom x Nike

NxN presents Nike through the lens of Nordstrom's distinct fashion POV; powered by next-level styling and a sense of connectedness and community ⏤ inspiring and empowering with covetable sneaker drops, high/low style inspo, unique in-store and digital experiences, on-the-ground events, and collaboration spotlights, available online and across select stores nationwide.

This lean design team, included myself and a senior designer. Between the two of us, we create brand campaigns for every season and exclusive release, which we present to Nike as a client. Beginning with developing high-level creative strategy decks, which consist of three concepts: each with directions for graphics, editorial photography, retail environment, ideas for gifts with purchase and a proposed store activation.

With the CSD approved, we establish brand guidlines and bring it to life by strategically tapping into relevant influencers and overseeing the casting process. Executing site and mobile experiences as well as online campaigns consisting of a variety of placements, used company-wide by teams overseeing different pages of the umbrella site. Finalizing marketing materials from hangtags and evites, to designing global bags and social media assets, a cohesive direction that makes this Nordstrom's number one performing brand partnership.

Online Campaign for Mobile & Web

Immersive Experience with Social Media Moments

Collateral & Gift with Purchase

Collaboration Shop Build

This huge collaboration brought Nike's creative team and Nordstrom's design/marketing experts together with fashion powerhouse Dianne Garcia. As the personal stylist of SZA and Kendrick Lamar, she was hired to create a capsule collection exclusive to the NxN brand partnership.

In tandem with Nike's creative, our team established the mood and graphic direction, using those brand guidelines to create the site and mobile experience of the campaign. We wanted a gritty tone that conveyed female empowerment, highlighting each team member's skillsets to execute shop renderings, set directions and photo assets across the store and site.

The LA release event was the party of the year. Highly attended by celebrities and influencers, it was a (fun) highlight of our NxN partnership.

Creative Strategy & Editorial Shoot

Site Experience

Promotional Email

Shop Build

Press

ELLE
Refinery29
Hypebae

Credits

Celebrity Art Direction & Stylist: Dianne Garcia
Creative Direction: Strath Shepard
Art Direction: Nordstrom x Nike Team, Natalie Siderius & Justin Av
Copy Writer: Katie Christiansen
Design: Justin Av

Cosmic Holiday was our seasonal campaign for winter 2018. Within our brand partnership, we receive seasonal Nike pieces, selected from the main brand and Nike Sportwear collection and develop our creative campaigns around them. We created a creative strategy deck to pitch our retro-future, space odessy direction, then used set pieces to convey that mood through 60's mod architectural references.

In addition to assisting with art direction and casting, I executed the online campaign, designing the site and mobile experience - banners, homepage tiles, app push notifications, integrated tiles - as well as promotional emails, evites and in-shop wayfinding.

Creative Strategy & Editorial Shoot

Site Experience

Promotional Email